The Project Factory Pty Ltd

we are miroma project factory (mpf). mpf is the digital development arm for the globe-spanning miroma group of agencies. we operate with a network across the australasia, uk, usa and europe with our network covering over 25 international markets. we believe in delivering solutions above and beyond expectations in delighting customers and facilitating change across mobile devices, websites, games and wearables. we are passionate about doing new things and doing them well. founded in 2005, the company has offices in sydney and london producing interactive entertainment for movie, television and print media companies. we are a member of the worldwide web analytics association and aimia (australian interactive media association) of which our own guy gadney is former national president. our projects are as diverse as managing the global social media strategy for television’s downton abbey, award-winning work developing the australian federal government's quit smoking app my quitbuddy and the radically successful second-screen project wie is tim? for rtl. our work for feature films and television shows has involved highly integrated campaigns using exclusively-shot video content, creating fictional characters online, leveraging existing online groups, optimising seo, building storylines and characters from the film into non-linear and interactive narratives. at the other end of the spectrum, we have worked on health initiatives with both private and government bodies. we have extensive experience working with research organisations and have developed web and mobile apps in the areas of mental health, happiness, weight management and disability. twitter: www.twitter.com/wearempf facebook: www.facebook.com/miromaprojectfactory

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