How to Launch a Successful Startup in 2024?

Updated Feb 2, 2024 — 10.295 lecture min.

Have you ever considered starting a company at home? More than 69% of start-ups all over the world got their start in someone's home.

Yes, you can be a Startup Founder and a Successful Entrepreneur, Startups are a leading business model that drives innovation and economic growth all over the world.

Startups launch new products and services to the world every year. But, only about 10% of them succeed, unfortunately.

Building a startup to succeed and grow is often hard, scary and risky. But it's worth the struggle because there are incredible opportunities out there.

So we decided to share with you the most important knowledge and information about startups, what are they? And its types? How to create a successful startup company? Including a collection of the most important stats, facts, and trends that will give you a better understanding of the entire startup landscape.

What is the meaning of a startup?

Startups are new companies that take on a particular problem to solve it. They're great to work with and they provide solutions that the old companies don't invest in.

It is usually called the newly established business companies that are in the early stages of entering the labor market and competing with other companies operating in the same industry or field in which that company operates.

The English term “Startup” refers to any entrepreneurial project or business that has been established or launched to rapidly expand in the business world.

This project is created to provide a product, service, or solution to the problems of a specific audience, and also seeks to compete with other companies or projects.

But are there certain types of startups? And what are its types? Just keep reading, we will learn about the characteristics and types of startups in detail!

What are the types of startups and what makes them different?

  • Small and medium-sized start-ups.
  • Big startups.
  • Social startups.
  • Scalable startups.
  • Sellable startups.
  • Lifestyle startups.

There are many types of startups around the world, but there are 6 main types. Each type of startup has certain characteristics as follows:

Small and medium-sized startups

Small and medium-sized startups are a type of startup that has a small scale of activity.

This means that it has a max cap of 2000 employees and the company cannot grow beyond that.

Therefore, this type of startup is called small, medium and sometimes micro-enterprise.

Statistic: 58% of startups around the world have less than $25,000 at their disposal during their startup stage.

Big Startups

As for large startups, it is the exact opposite of small, medium-sized, and micro-startups as well.

It means that category which contains commercial companies that aim to innovate and make waves in their industry, help with growth and achieve unlimited degrees of success. More specifically they contrast with smaller or medium-sized companies.

Information: The world's most valuable private startup is “Bytedance" (Toutiao), from China, worth about $75 billion.

Social startups

The kind that means start-ups that are social, that is those that aim to work in the society in which they are raised.

The purpose of its establishment is to reform this community, make a difference in it in general or a specific cause within it, or contribute positively to a social cause or charitable endeavor of some kind.

Therefore, companies of this type are called social companies, Because their goals are always service and most of the time not-for-profit.

Scalable startups

The 4th type is scalable startups. These are companies that are built or created with the aim of expanding their activity and scope further over time.

It's always been a goal to become one of the key entrepreneurial companies in the industry in which you operate.

Important statistic: Only 40% of startups around the world are able to make profits.

Salable Startups

Another type of startup is a salable start-up.

Start-ups that are salable are those that have the potential for rapid growth and can be sold for large amounts of money.

This is after it has occupied a major position in the market in which it operates and among competitors from other companies operating in the same field or industry.

Lifestyle startups

The last type in our list of types of startups is lifestyle startups or lifestyle startups.

This type of company usually revolves around the idea of behaviors, interests, and lifestyles that people have a passion for.

Now, we move to the most important point in our blog, which is how to create a start-up and market it effectively to achieve its goals successfully.

After we mention some statistics about the failure of startups to succeed around the world, we'll get to know several crucial steps for creating a startup.

According to failory :

  • 9 out of 10 startups don't succeed.
  • 20% of startups collapse after a year.
  • 30% of startups close within two years.
  • 50% of start-ups close within five years.
  • 70% of startups are dissolved within 10 years.

What are the steps for establishing a startup in 2024?

Establishing a startup in the future is going to be challenging. There are consequences of both increased government regulations and the potential for monopolistic corporations.

It will be important to have a solid understanding of what your product does and how it is differentiated from other products on the market.

You also need to know who your target customer is and what demographic they represent in order to generate marketing strategies.

Here is a step-by-step explanation:

Determine the type and purpose of the company

Every company is different, and so are its needs. Some companies need to generate more leads, while others need to convert more prospects into customers.

The most important step in a startup is to figure out what you're going to build. Understanding the diverse choices before you may seem daunting at first, but it can be done intuitively and easily if you know the basics.

At the outset of a company, it's important to determine the shape and goals of that company. As we mentioned earlier, one essential part is choosing your company.

The goal of the start-up should be defined in an understandable format to the customer right from the beginning. That way you can work towards it constantly, making sure that all steps have been done and implemented in accordance.

To be clear, a well-defined goal is important if you want to succeed in the long run. The clearer your goal, the faster and more efficiently you'll get there.

When determining the goal of the startup, there are certain conditions or criteria that must be met in the goal or set of goals, the most important of which are:

  • To have your goal as clear as we mentioned.
  • to be realistic.
  • And it should also be a distinct goal and different in some way from the goals of your competitors' feed in the market.

Evaluate the goal and idea of ​​the company through research

In the next stage comes the research and evaluation step, which is a very important step for any start-up company that wants to enter and succeed in the world of entrepreneurship.

The goals and ideas of the start-up are objectively evaluated. In other words, testing goals and ideas and their feasibility on the ground.

In addition to testing its uniqueness compared to the ideas and objectives of competing companies operating in the same field or industry.

All of this is necessary before starting to implement anything, which will avoid you from any losses that may be spent in vain without any return.

Evaluation and testing are done through what we call market research, which is the task that is based on studying the market, competitors, the target audience, the nature of competition, and what the company can offer uniquely to the public.

Based on your findings from research and study, you can evaluate your startup's goal and ideas, and then decide whether you need to modify or develop or if it is already suitable and move on to the next step.

Develop an action plan

After that, you can move to the most important step in the journey of creating a Startup capable of achieving its goals and reaching the desired success, which is the step of creating a business plan.

The company's goals are already in the technical, economic and operational feasibility study. As employees, we are all working towards achieving these goals during a specific time frame.

Determine funding sources

Starting any business requires enough funding and there are many ways to get it. You might ask an investor, partner with a company, or use your own savings.

Therefore, identifying sources of financing and capital for startups is one of the most important basic steps before embarking on implementing anything from the established business plan that we referred to in the previous stage.

One of the main reasons for the failure of startups is the lack of required funding and the lack of stable and basic sources of funding.

There are many ways in which you can obtain funding or capital for your startup, including communicating with investors and presenting your business plan and ideas to them in order to convince them to finance your project.

Another method, which is more common among all entrepreneurs and owners of startups around the world, is to resort to banks that support small and medium enterprises and that support investment in general.

Through these banks, you can get suitable loans to finance your project and repay it over many years.

Selection of company employees and workers

Another step that is no less important than any of the previous steps and stages necessary in order to set up a start-up company and then market it in order to achieve its goals.

This step is the stage in which the work team that works to achieve the company's goals and help it reach the desired success is selected.

And this is always risky, so you should pay attention to it and make the utmost effort in selecting the work team very carefully. Any member of the team must have a set of essential qualities.

Among these basic qualities is that it is suitable for your plans and ideas and is able to implement the company’s goals accurately and efficiently, in addition to the experience and skill necessary to complete the work entrusted to it carefully and efficiently.

In this regard, we always advise looking for young elements during the selection of the work team because of their great ambition, enthusiasm, and energy that may help you a lot in reaching the desired goals and achieving success effectively.

The company's digital appearance

In order to grow and stay competitive in today's market, companies need to invest in their digital appearance. This can include everything from social media posts, blogs, articles, and emails.

Once you've found the right team for your business, it's important that you keep your company visible on the internet.

And the digital presence of your startup company is through launching a company’s website on the Internet through which any of the audience interested in what your company offers can reach you and learn about your services and the goods, products, services, or even ideas you provide.

E-presence does not only depend on owning a website on the Internet but also consists in being present on various popular social media and platforms.

Company media marketing

Marketing has become a vital part of business, regardless of whether it's done through traditional means or newer ones. Marketing is a must for any company; it can help you to sell products and generate more business in general.

It has also become a necessity for all types of startups to promote their services, products, goods, or even their ideas.

Without marketing your startup, any of the target audience may not know anything about your company, its activity, or what services you provide.

Even if what you offer is unique and no one can compete with you, marketing is one of the soldiers of the success of any startup, project, or brand.


During this blog, we have tried to make it easier for you to be confident of your success before starting your startup, as we have put a complete guide for you to enter the business world.

A lot of people turn those dreams into reality, by starting a company, putting it on the market, and taking the reasons for success that made them successful entrepreneurs.

This does not mean that setting up or starting a startup is easy and anyone can easily access it, even if it is easy to start a company. Its success and continuity are so hard, it is a long and difficult journey full of dangers and obstacles.

This is confirmed by various studies and statistics, which indicate the failure rates of start-up companies are very, very high, with only 10% of these companies succeeding, which is very frustrating and stresses the need to be careful and cautious before taking this step.

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